Seeing is believing!
My team executed DB password rotation changes. It had done them more than a few times. But that night, something went wrong - the whole team was online from 6:30pm to 5am, ending up backing out the changes. As a ScrumMaster, I asked them a few questions, one of which is: "What are the next few steps you believe you need to take?" They got together, self-organized, and brought it all the way home - completing it successfully on Sunday. The power of accountability and self-organization, I witnessed!